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VP, Sales & Marketing



Marketing & Communications, Sales & Business Development
Philadelphia, PA, USA
Posted on Wednesday, July 3, 2024

ConnectDER (www.ConnectDER.com) represents the next generation in US-based grid technology product development. Our flagship product, the Smart ConnectDER, is a plug-and-play interface for rapidly connecting residential solar photovoltaic systems and EV chargers to the grid and managing them using embedded telemetry and communications.

We’re a 50+ employee, venture-backed company with a planned rapid growth trajectory and a robust product development schedule. We’re looking to connect with talented individuals who are ready to deliver innovative, quality service that drives our mission to empower utilities and their customers with tools that radically enhance the value of clean grid edge resources.

At ConnectDER we know that a diverse, equal, and inclusive workplace is a key to our success. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All full-time employees receive access to comprehensive benefits including:

  • Health insurance plan - we cover 75% for employees, spouses, and children.
  • Flexible paid time off – take the time off that you need.
  • 401K with company match – we want to help you meet your future financial goals.
  • Equity stock options - your opportunity to share in the success of the company.

Job Description


The Vice President of Sales and Marketing will play a critical role in driving revenue growth and expanding our market presence. This position is responsible for developing and executing comprehensive sales and marketing strategies, overseeing lead generation, and managing sales and sales operations targeting solar, battery storage, EV charging and other distributed energy resource (DER) installers, as well as electrical equipment distributors. The ideal candidate will have a deep understanding of the distributed energy market, a proven track record of achieving sales targets, and exceptional leadership and management skills.

**This is a hybrid position which requires minimum 1 day/week in our Philadelphia, PA office**

Core Functions/Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Strategic Planning & Execution:

  • Develop and execute comprehensive sales and marketing strategies and plans to drive revenue growth and market penetration in the residential DER industry.
  • Forecast revenue and establish performance metrics to monitor and report on progress.
  • Establish sales and marketing budgets, build high-perform teams, and deliver on plans.

Sales Leadership:

  • Lead, mentor, and manage a high-performing sales team.
  • Drive sales initiatives to generate leads and close deals with solar, battery storage, EV charging, and other DER installers, as well as electrical equipment distributors.
  • Develop and maintain strong relationships with key customers, partners, and external and internal stakeholders.

Marketing Leadership:

  • Oversee the creation and execution of innovative marketing campaigns to promote our brand, products, and to target customers, partners, stakeholders, and industry influencers.
  • Ensure the development of compelling marketing materials, digital content, presentations, and sales collateral.
  • Effectively communicate the value proposition of the company’s products and solutions.
  • Utilize market research and customer and partner feedback to refine and enhance marketing strategies.

Business Development:

  • Identify and pursue new business opportunities and channels to expand our market reach.
  • Collaborate closely with C-suite and cross-functional teams (product management, engineering, market opening, finance, supply chain) to align sales and marketing initiatives with overall business objectives.
  • Represent the company at industry events, trade shows, and conferences to build brand awareness and generate leads.

Team Development:

  • Define, recruit, onboard, and train new resources to support company growth objectives.
  • Ensure the sales and marketing teams are aligned with organizational objectives and equipped to effectively engage with stakeholders.
  • Ensure the sales and marketing teams are consistently trained on up-to-date policies, procedures, and best practices to optimize performance and drive success.
  • Oversee the performance management process for team members, including setting clear performance expectations, conducting regular performance evaluations, and providing constructive feedback.
  • Identify areas for improvement and provide coaching and development opportunities to enhance individual and team performance

Operations and Performance Management:

  • Implement and manage sales and marketing processes, tools, and systems to optimize efficiency and effectiveness.
  • Monitor and analyze sales and marketing performance metrics to drive continuous performance improvement and performance reporting to the company.
  • Leverage data-driven insights and best practices to optimize processes, aiming to maximize speed-to-close and close-to-revenue.
  • Ensure compliance with company policies, industry regulations, and ethical standards.

Summary of 30-60-90 Day Plan

The 30-60-90 day plan for the Vice President of Sales and Marketing is designed to facilitate a smooth transition into the role, align the team with the company’s strategic objectives, and lay the groundwork for sustained revenue growth and market expansion. By focusing on learning, strategic planning, and execution, the new VP will be well-positioned to drive the company’s success in the distributed energy market.

**Compensation range for this role begins at $165,000 + equity + commission**

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



PASSION – you thrive on creativity and invention and you understand how your work can impact the greater good.

ACCOUNTABILITY – people can count on you to do what you say, to take ownership of your performance, and to work hard to accomplish your goals.

INTEGRITY – you act with sound judgment, honesty, dependability, and consistency.

INCLUSION – you create an environment which fosters authenticity, diversity, innovation, collaboration, and respect.

ENTREPRENEURIAL – you enjoy working in a continuously evolving environment where everyone’s contribution is valued and essential.

MISSION-DRIVEN – you’re excited about renewable energy and you have a passion for clean technology.



Bachelor’s degree in Sales, Marketing or related field preferred

Required Experience

  • Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team of professionals to achieve common goals.
  • Proven track record of success in developing and implementing sales and marketing strategies that drive revenue growth and market expansion.
  • New market development experience, including channel management, especially electrical distributors, plus technical sales and sales operations
  • Strong understanding of the renewable energy industry, particularly the residential electrification market, including knowledge of industry trends, regulations, and competitive landscape.
  • 10+ years experience in residential DER sales, including demonstrated ability to build and maintain relationships with key stakeholders, including DER (solar, EV, etc.) installers, distributors, and industry associations.
  • Expertise in one or more of the following: Residential Solar, Energy Storage, Electric Vehicles and charging equipment
  • Exceptional communication and interpersonal skills, with the ability to effectively interact with internal stakeholders, external partners, and customers.
  • Strategic thinker with the ability to analyze complex data, identify actionable insights, and make data-driven decisions to optimize sales and marketing initiatives.
  • Proficiency in Microsoft Office Suite and CRM software (from various vendors), with the ability to leverage technology to streamline sales and marketing processes.
  • Appetite for risk in exchange for independence and freedom to build as you see fit, potentially substantial upside in company hitting growth inflection point

Preferred Experience

  • Hardware/software product and solutions experience
  • Residential rooftop solar installation experience -- former or current installer
  • Expertise in one or more of: Metering, Distribution Automation, Smart Grid/AMI networks, DERMs
  • Product marketing, especially value proposition development and communication
  • HubSpot CRM

Key Competencies

  • Strategic Sales Leadership
  • Strategic Marketing & Communication
  • Pipeline Management
  • Analytical Skills
  • Relationship Management
  • Team Leadership & Development

Work Environment/Physical Demands: Must have the ability to work on a computer for extended periods of time with or without accommodation.

US Salary Range
$165,000$175,000 USD

To apply, please submit your resume. Applications without a resume will not be considered.

Don’t meet all the requirements listed above? Research shows that members of historically underrepresented groups don’t typically apply for jobs unless they meet 100% of the requirements. We are dedicated to building a diverse workforce and if this job interests you, we encourage you to apply even if you don’t meet every bullet point.

ConnectDER is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation during the application and interview process, please email us at careers @ connectder.com (no spaces) and we’ll work with you to meet your accessibility needs.

All your information will be kept confidential according to EEO guidelines.