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Marketing Specialist



Marketing & Communications
Posted on Tuesday, September 19, 2023

ConnectDER (www.ConnectDER.com) represents the next generation in US-based grid technology product development. Our flagship product, the Smart ConnectDER, is a plug-and-play interface for rapidly connecting residential solar photovoltaic systems and EV chargers to the grid and managing them using embedded telemetry and communications.

We’re a 40+ employee, venture-backed company with a planned rapid growth trajectory and a robust product development schedule. We’re looking to connect with talented individuals who are ready to deliver innovative, quality service that drives our mission to empower utilities and their customers with tools that radically enhance the value of clean grid edge resources.

At ConnectDER we know that a diverse, equal, and inclusive workplace is a key to our success. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All employees receive access to comprehensive benefits including:

  • Health insurance plan - we cover 75% for employees, spouses, and children.

  • Flexible paid time off – take the time off that you need.

  • 401K with company match – we want to help you meet your future financial goals.

  • Equity stock options - your opportunity to share in the success of the company.

  • Professional development stipend – continue to learn and grow while you work with us.

Job Description


Summary Statement

The Marketing Specialist will be responsible for driving our Marketing initiatives, promoting our brand, and increasing our online presence. This role requires a deep understanding of various Marketing strategies, exceptional communication skills, and a results-oriented mindset. Experience in developing sales collateral and assisting with trade shows and events is required.

**This is a remote position. However, ConnectDER will give preference to candidates in the Greater Philadelphia area, and the East Coast, respectively**

Core Functions/Duties

  • Support the Corporate Marketing Manager in the development and execution of Marketing strategies to enhance brand visibility and achieve business goals
  • Develop branded collateral such as sell sheets, brochures, presentations, and product documentation to support the Sales, Market Opening, and Product teams
  • Assist in the planning and execution of trade shows, conferences, and other corporate events
  • Monitor and analyze Marketing campaign performance using analytics tools and make data-driven recommendations for improvements
  • Collaborate with internal teams, to ensure consistent brand messaging, alignment, and product descriptions
  • Create and implement comprehensive Marketing campaigns across various digital channels including but not limited to Social Media, Website, Email Marketing and Paid Media
  • Help manage Social Media campaigns and accounts, including content creation, scheduling, and community engagement
  • Stay up-to-date on the latest industry trends, emerging technologies, and Marketing best practices
  • Travel as needed for various events (i.e. trade shows)

Compensation range for this role begins at $50,000 + Bonus + Equity

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



PASSION – you thrive on creativity and invention and you understand how your work can impact the greater good.

ACCOUNTABILITY – people can count on you to do what you say, to take ownership of your performance, and to work hard to accomplish your goals.

INTEGRITY – you act with sound judgment, honesty, dependability, and consistency.

INCLUSION – you create an environment which fosters authenticity, diversity, innovation, collaboration, and respect.

ENTREPRENEURIAL – you enjoy working in a continuously evolving environment where everyone’s contribution is valued and essential.

MISSION-DRIVEN – you’re excited about renewable energy and you have a passion for clean technology.



Bachelor’s Degree in Marketing, Business or related field preferred

Required Experience

  • At least 3 years of experience in Marketing roles, preferably with a focus on electricity, solar, EV, or manufacturing
  • Strong knowledge of Marketing strategies, tools, and platforms including HubSpot, Google Analytics, Google Ads, Hootsuite or Sprout Social, SEM Rush
  • Strong knowledge of Social Media channels including LinkedIn, Facebook, Instagram, X (formerly Twitter), and YouTube
  • Experience in developing sales collateral, including brochures, presentations, and product documentation
  • Familiarity with planning and executing trade shows, conferences, and events
  • Proficient in using Marketing analytics tools to track campaign performance

Preferred Experience

  • Design experience including familiarity with Canva and Adobe Creative Suite a plus but not required

Key Competencies

  • Excellent written and verbal communication skills
  • Creative thinking and problem-solving abilities
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines

Work Environment/Physical Demands: Must have the ability to work on a computer for extended periods of time with or without accommodation.

US Salary Range
$50,000$60,000 USD

To apply, please submit your resume. Applications without a resume will not be considered.

Don’t meet all the requirements listed above? Research shows that members of historically underrepresented groups don’t typically apply for jobs unless they meet 100% of the requirements. We are dedicated to building a diverse workforce and if this job interests you, we encourage you to apply even if you don’t meet every bullet point.

ConnectDER is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation during the application and interview process, please email us at careers @ connectder.com (no spaces) and we’ll work with you to meet your accessibility needs.

All your information will be kept confidential according to EEO guidelines.