ROLE OVERVIEW

Job Title: Marketing Manager

Job Type: Full-time permanent
Department: Marketing
Location: Calgary, AB

The Marketing Manager will play a crucial role in advancing the company's marketing efforts, supporting project pipelines and enhancing overall brand image. This position involves developing and managing a small but cohesive team and strategizing marketing plans to drive growth. The Marketing Manager will report to the COO.

KEY RESPONSIBILITIES

• Develop and execute comprehensive marketing strategies to drive brand awareness, market positioning, and customer acquisition within target industries (Contech & CleanTech)
• Utilize the latest methodologies and tools to guide and support the marketing team, fostering technical expertise
• Collaborate with cross-functional teams (business development, research and development, engineering) to ensure effective communication and alignment of marketing initiatives
• Work with the leadership team to refine the company's brand identity, value proposition, and messaging to align with business objectives
• Develop and execute integrated marketing campaigns across various channels (digital, content, email, social media, events), leveraging data-driven insights and staying up to date on the latest trends
• Create compelling marketing collateral (videos, brochures, presentations, etc.), website content, thought leadership materials, case studies, and other sales enablement tools
• Build and maintain relationships with external vendors and partners to enhance the company's reach and brand credibility
• Perform market research and competitive analysis to identify trends, understand customer needs and satisfaction, and uncover opportunities, integrating these insights into marketing approaches
• Provide teams dealing with external stakeholders with necessary tools, training, and materials, including slide decks, product documentation, and product briefs
• Manage and successfully execute timelines and budgets for new initiatives and product launches
• Establish and monitor marketing KPIs and performance metrics, providing regular reports and actionable insights to the leadership team

QUALIFICATIONS

• Proven track record of developing and executing successful marketing strategies that drive brand growth and generate qualified leads
• At least 5 years of experience in growth marketing, with a preference for candidates who have worked in startups through to late growth stage companies
• Proven leadership skills with the ability to inspire and motivate a small marketing team and drive high performance in accordance with business objectives

• Experience in developing and executing integrated campaigns across digital and traditional channels, leveraging marketing automation tools and CRM systems (HubSpot or other)
• Preference for those who have worked in target industries (cement, concrete, carbon capture, CleanTech, and ConTech) and understand their unique marketing dynamics, customer pain points, and regulatory landscape; however, this is not a requirement

• Ability to convey complex technical topics in clear, compelling ways to both technical and non-technical audiences
• Intellectual curiosity and ability to quickly grasp complex scientific subjects
• Strategic mindset with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies

Willingness to travel: up to 25%

Language: English

Why Join Us?

• Opportunity to be at the forefront of the sustainability revolution, working on innovative solutions to combat climate change
• Collaborative and inclusive work culture that values creativity, diversity, and continuous learning
• Flexible remote work environment with a focus on work-life balance
• Competitive compensation package with a performance bonus, alongside opportunities for professional growth and development. Benefits and other perks include extended health benefits, paid vacation and sick leave, GRSP matching contributions, paid parental leave, bereavement time, life insurance, and stock options.

Carbon Upcycling Technologies Inc. is an equal opportunity employer and welcomes candidates from all backgrounds to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The right candidate for this role might not have every qualification listed in this job description. The right candidate might have skills that we haven’t considered. If you think you’d make a great candidate for this position, please apply with your resume and let us know why. We look forward to hearing from you!